Alt Tech - Development

I thought I'd post some images of my development during this brief. These are some print screens of how my loyalty card designs have progresses.

Weekly Reflection

LO5
My plan for this week was to start sketching out initial ideas which I did accomplish. Its just this brief seems endless in all the final outcomes that is needed, but as long as I make time management plans I think I will be ready to hand in on the deadline.

Alt Tech - Logo Ideas

I thought I'd do a post showing some ideas that I've come up with this week. I have been having some trouble with this brief as even the name of the coffee shop had to be decided by me. I guess I've never had a branding brief better where nothing is decided before I start so I'm having a little trouble knowing where to start as creating and branding a whole new company seems a bit daunting.

LO3
I think a way to solve this problem would be easier If \i planed the whole branding process before it came to ideas as it's difficult create w whole brand identity and style as you go. Next time I would come up with a whole branded style and visual look before moving onto the actual design.

Alt Tech - Sketches

Plan of the week

Well this is the start of the third week of the alt tech module. My plan for the week ahead is mostly about starting my initial sketches and ideas. Another aim for this week to keep updating my blog with the posts about what I'm doing during the week

- Start initial ideas/sketches
- Update blog

Weekly Reflection

Looking back on this week my aims were to really get stuck in the new branding brief and quickly move onto research. I've completed research into coffee shop branding ans also managed to update my blog and write a few posts about recent modules and briefs.

LO3
I think that my time management skills have improved over the past few months as I have learned how to better prioritise tasks and I think I can better juggle different modules at the same time than I used to.

Alt Tech - Research

This weeks plan was to research into coffee shop branding, so I thought I'd post some of my research moodboard pages here.

Alt Tech - Action Plan

After deciding which brief I would be doing this module I had to create an action plan outlining which skills I want to develop, how I will do this and what resources I will use.

Alt Tech - Chosen Brief

In my plan for this week it was all about choosing which brief I will doing during this module and then starting the brief and its initial research.

After I did a breakdown of the brief and my own creative process the next step which I had forgotten to add to the weekly plan is creating an action plan for this module, to help identify which skills I would like to develop over next five weeks during this live brief.

Plan of the week

The plan for this week is to decide which branding brief I will do during this module and then start on more in-depth research about that brief.

- Consider which project I will complete during this module

- Complete research task about brief chosen

Weekly Reflection

LO5
At the beginning of the week I set out three specific bits of research that I had to complete to stay on schedule. I finished all of the aims for the week and also posted about them. The whole point of the research was to help me determine a selection of skills that I want to improve and then pick a live brief to help benefit my practice and professional development.

Alt Tech - Branding Job Spec

Part of my research for this week is to look into the job specifications specifically from a branding point of view.  

LO1
One of the learning outcomes is defining progression requirements in relation to industry work. This research definitively help when it comes to knowing what skills are needed in the area of branding.

Alt Tech - Branding Trend Predictions

In my plan of the week I said that one of my aims for this week is to research branding trends and make some of my own predictions. So here is my research.

Alt Tech - Branding Practitioners

I had three specific areas of research  to do this week so I thought I'd post them here.

Work of specific branding practitioners
Nubby Twiglet

Karen Kavett

There is a reason that I chose to research these specific is people mostly because I've been a fan of there work for a long time.

Plan of the week

Right so this module I have to pick an area of expertise and then use a live brief as a chance to enhance my skills in that area.

After some though I decided to pick branding, as there is currently a live branding brief that I thought sounded good. So the plan for this week is to research...

- Work of specialist branding practitioners
- Branding trend prediction/forecasting
- Branding job specifications

New Brief

This new module is called 'Alternative Techniques'.

The module will be largely self-directed and will focus on broadening and extending my skills sets. I will have to reflect on my graphic design practice and identify a preferred area of expertise (branding, editorial, typography, graphic illustration, branding, packaging etc.)

Packaging - Evaluation

Project Reflection (Using SWOT)

What did you enjoy about the project?

I enjoyed designing packaging as it was something I have never attempted before. 

What you didn't enjoy about the project?

Nothing

Have you encountered any problems?

There were some problems in balancing all the different aspects of this brief as there a lot of different final outcomes needed and they all required there own research and consideration.

What went well?

I think my final outcomes went well.

What didn't go well?

Although I liked my final outcomes Id o think that If I was given more time I could have improved them slightly and made them a more cohesive brand identity.  

New skills acquired?

I think I have improved my skills in branding as I have never had to apply them to a packaging brief before. I think I now have a better understanding of branding as a whole.

Did my time management go well, did I hit the internal deadlines?

I think this project was okay-ish, there were a lot of different elements in the brief which definitely tested my management skills, but I managed to hand in on time.