After the research stage it was on to idea generation and development. The group decided to set the difficult to re-brand the loreal product but to try and be as sympathetic to the original design but modernize it.
One thing we didn't like was the squares that they used as a logo, we thought it was a little 80's and definitely not in a good retro way.
So here is out finished packaging we kept the bright pink and just generally updated the whole thing. We also went on to deign a purple volume packaging for night and a summer tropical line.
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