Logo Competition - Subeaze

Hi I wanted to show you how I designed a logo to enter a competition, the logo is for a company that is completely online, it is a service for subcontractors within the construction industry. For obvious reasons we were told by the company that they would prefer any colours that linked with the construction industry or signage such as black, yellow, blue etc.

For this logo I wanted to try and create my very own font. So I started drawing some very basic different shapes for the letter 's'. I knew I wanted to create a very masculine font with quite thick lines but also maybe do something with diagonal angles.

Early ideas

After going through some ideas I mapped out the entire name of the logo making sure that I measured all the letters to be the same height and that they all had the same amount of spacing between them.

Rough hand drawn idea

I then scanned this drawing into my computer and started to re-create it on illustrator using simple anchor points to build a rough idea of my logo.

Final Logo Designs

These are the final logo designs I created for the competition. I had fun designing a whole new font myself instead of using an already excising one from the Internet, and I definitely want to try it again. Its exactly how I wanted it to be masculine, bold but with a difference.