11 January 2012

Logo Competition - Sync

Newcastle University set up a competition to create a logo, as they have recently started Sync a consultancy that aims to bring together scientific research and the public's needs. They knew they didn't want really bright colours especially red or orange because of there emotional connotations, but instead suggested to aim towards more friendly and relaxing colours such as greens, blues and yellows.

Early Ideas

I came across the idea of having all the letters connecting as I wanted to give the logo a 'sync' like quality.

Final Ideas

These are some final designs that I entered for the competition. When it came to the design process there were quite a few variations on my original idea that I liked, so I ended with four final logo's.

This project helped me quite a lot in terms of learning the key features of Photoshop and Illustrator as I was just learning how to use them at the time and helped me build on my limited knowledge of the software. 

Looking back I probably should have tried more ideas in the beginnings of the project instead of committing to just one straight away, developing more than just one idea is maybe something I can think about when it comes to new projects. 

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