9 March 2012

Brand yourself...

So last week the tutors gave the whole class a task to research some examples of personal branding and then to try it for yourself and come up with a logo. During the research I found that the people who use personal branding most are usually fashion designers. The reasons for this is that nowadays fashion designers use branding a lot to help market and sell their designs, so having a brand identity similar to what large clothing company's have makes sense. Also I've seen a trend that some very big name fashion designers take Vera Wang for example use their brand to help them move into other retail areas such as home furnishings, footwear and luggage (weirdly enough).

I've found that personal branding it is very important when it comes to succeed in any field. The only problem with the task of branding myself is that I don't have a clear graphic identity yet, I'm in my first year on this course so compared to other graphic designers who have had years to perfect their craft I'm just a novice barely starting out. It might take years for me to finally be able to fully understand my own graphic style and maybe then I can truly look into my own personal branding, but until then I still had a go at the task just to see what my mind could come up with.

And I have no doubt that 5 years from now when I'm doing my real personal branding I'll look back and cringe at what I came up with...so here it goes it started with rough sketches.







































































Maybe just initials?
Am I a little retro?
Perhaps more casual with an asterisk?
Or slightly resembling the M&S logo?
Maybe I'm bold and eye catching, how about cursive?

So I did the task and branded myself and I can honesty say bring on the next 5 years because I don't have a clue. Maybe just initials?

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