Alt Tech - Research

This weeks plan was to research into coffee shop branding, so I thought I'd post some of my research moodboard pages here.

Alt Tech - Chosen Brief

In my plan for this week it was all about choosing which brief I will doing during this module and then starting the brief and its initial research.

After I did a breakdown of the brief and my own creative process the next step which I had forgotten to add to the weekly plan is creating an action plan for this module, to help identify which skills I would like to develop over next five weeks during this live brief.

Alt Tech - Branding Job Spec

Part of my research for this week is to look into the job specifications specifically from a branding point of view.  

LO1
One of the learning outcomes is defining progression requirements in relation to industry work. This research definitively help when it comes to knowing what skills are needed in the area of branding.

Alt Tech - Branding Trend Predictions

In my plan of the week I said that one of my aims for this week is to research branding trends and make some of my own predictions. So here is my research.

Alt Tech - Branding Practitioners

I had three specific areas of research  to do this week so I thought I'd post them here.

Work of specific branding practitioners
Nubby Twiglet

Karen Kavett

There is a reason that I chose to research these specific is people mostly because I've been a fan of there work for a long time.

Packaging Brief - Phonic

LO4 Research Skills
Thanks to my research plan, I have chosen to create packaging for the company Phonic.
www.phonicarecords.com

Packaging Brief - Research

LO4
My work done this week consisted of researching which company I would like to pick for the packaging brief. So here are some of my research pages.

So you can see I researched into companies such as Net-a-Porter and Urban Outfitters. This research was critical to help me decide which direction this brief will take.